CBC is diving into the sector of online music with the goal of providing listeners access to their favorite tunes and a technique to discover new artists and connect to fellow music fans.
The free digital service CBC Music, which launches on Monday, offers access to lots of broadcast radio stations, a vast range of music and blog articles by CBC personalities thru a website and through mobile programs.
The new initiative allows the general public broadcaster “to connect to listeners in something we’ve done well music but in new ways,” claimed Chris Boyce, manager of radio and audio for CBC English Services.
“Not only are we providing music, we’re helping people find the music and understand the music… There’s plenty of rich content that helps people understand the music as well as listen to it.”
The CBC launch comes after non-public radio network Astral’s recent showcasing of its own on-demand digital music service, which continues its roll out thru the spring.
A slice of Canadians already listen to regular local radio stations thru the web. However , at the moment “it’s basically a very small number [using] any type of online music streaming service or web radio service in Canada,” according to Jeff Vidler, senior VP of research firm Vision Critical Communications.
“It’s really underdeveloped in Canada, in relation to other territories. If you look at the U.S. Or Britain, it’s way higher vis use of net radio services or online music-streaming services,” he told CBC Stories.
Major players in the field include Spotify, the European-born online music-streaming service, and Pandora, the U.S. Net radio service. Though both have enormous followings, neither company has launched into Canada so far most likely because of tough rights negotiations, Vidler says.
“The Pandoras and the Spotifys haven’t troubled to come to the Canadian market, to go thru those negotiations,” he announced. “To some level, they’re a little twitchy about the copyright regime here.”
Still, that reticence has opened the way for Canadian-born initiatives. CBC’s new service, for example, is possible in part thanks to a recently announced deal covering online music-streaming with Canada’s Audio-Video Licensing Agency.
“If you look at the music business, it has been in essence turned on its head in the last decade. Technology has deeply modified how folk consume music content. For us, this is about adapting to the way in which the listening experience has changed,” Boyce related.
“Part of what we’re trying to do is reflect Canada to CanadiansThis is an opportunity to reflect a more impressive range of music than you’re able to do on a single terrestrial radio channel.”
Boon for speciality music fans
Along with appealing to those stuck in front of computers all day, web radio and online music-streaming services are also a draw for music-lovers whose fave genre isn’t present on the radio dial.
“This is the way, when it comes to speciality music,” said Berge Koulajian, a 40-year-old progressive house fan.
The Toronto man previously subscribed to satellite radio because his favorite music isn’t on the playlist of traditional stations.
After discovering the thousands of internet radio stations he could access thru his smartphone whether he is just strolling round or utilising the Bluetooth connection that is available in numerous new automobiles, for example Koulajian has cancelled his satellite service.
“I’ve got tons of channels of radio anything I can think of a couple of clicks away, for free.”
How quick and wide-ranging the uptake will be for these Canadian digital music services nevertheless , will depend on factors like selling, artists in the catalog, how well they satisfy consumer demand and technical snarl ups like the simplicity of the interface.
“The one thing that Steve Jobs told us about and gave us a lesson [on] thru iTunes is that so much of it is about the interface,” Vidler said.
“If it is an easy interface and something folks can do and will do they’ll go to it. But if it’s ham-fisted or clumsy, they just will not bother.”
While terrestrial radio might not have anything to stress about for now, Vidler added, broadcasters branching out into new digital music services have excellent opportunities in front of them.
“It does allow the CBC to satisfy its mandate apropos reaching as many Canadians as possible,” he revealed as reported tagza.